der spiegel

der spiegel

why big brands are losing their importance

brand names used to be the standard. today, young customers are now turning to new smart labels. for creative newcomers like natalie richter established brands have become easy victims. natalie is a terrorist, at least that's what she calls herself. terrorists of beauty is the name of the cosmetics label the 34-year-old founded. actually, it's an anti-brand

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