our mission

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we put the beauty business upside down

gründerinnen von terrorists of beauty

With our smart natural cosmetic essentials, we minimize what you need in the bathroom. Beauty does not mean excessive consumption! Beauty emerges when skin and hair reach a natural balance

We are your clever guide on how to become independent from the beauty industry. With our few but smart and radically natural essentials, you can replace what has previously dominated your bathroom—and you will even need less and less of our products over time

This way, you save money, you have fewer bottles and jars, zero plastic, you consume sustainably, and you do a lot of good for yourself and your body. Are you in?

shop now

we put the beauty business upside down

gründerinnen von terrorists of beauty

With our smart natural cosmetic essentials, we minimize what you need in the bathroom. Beauty does not mean excessive consumption! Beauty emerges when skin and hair reach a natural balance

We are your clever guide on how to become independent from the beauty industry. With our few but smart and radically natural essentials, you can replace what has previously dominated your bathroom—and you will even need less and less of our products over time

This way, you save money, you have fewer bottles and jars, zero plastic, you consume sustainably, and you do a lot of good for yourself and your body. Are you in?

shop now

We make the beauty world just the way we like it

radical company philosophy

Our company goal is maximum resilience. Unlike beauty brands driven by hyper-capitalism, we —Mar & Natalie— do not strive for rapid growth at any cost. Instead, we aim for maximum stability: for ourselves, our environment, and, of course, our users. The result is a healthy company, a healthy world, healthy skin, and healthy hair — achieved through nothing but common sense and uncompromising integrity.

how we manufacture

3 angels for sustainable beauty

we are a serious trio

Yes, we're rocking this business as a team of three. There are no agencies, no bots, no hidden big investors. Alongside the co-founders Mar and Natalie, Sue has been an integral part of our team since 2019. We complement each other perfectly, trust each other blindly, and work hard every day to deliver products to your doorstep that are noticeably different.

do you want to talk to us? text us!

email to the tob-team

it all began in summer 2018 with a bottle of wine

along with our roommates, we - Mar and Natalie - were discussing the amount of plastic waste that accumulated in our bathroom. none of the sustainable alternatives available convinced us, no product worked long-term for us! Together, the two of us recognized the urgent need for clever solutions in order bring pointless overconsumption in the bathroom back to a natural, healthy level. With 8000 euros of our savings, we started the project "terrorists of beauty" and aimed to create the best plastic-free, vegan and unisex multi-use soaps for hair, face, and body.

Thanks to the support of many friends, our soap online shop went live in December 2018. Straight off the bat and without a single cent of advertising, we sold thousands of soaps. A real community formed! This clearly demonstrated that terrorists of beauty was not a passing eco-project; instead, within a few months, we became a solid anti-brand. Today, we are proud to offer a compact range of natural beauty essentials, available in our webshop, but also in selected stores, at Manufactum, as well as in drugstores and pharmacies throughout Germany.

the manifesto of beauty

we love beauty
we love humans
we love being human beings
and we love a world in which we are allowed to be human

but we reject the laws of the beauty industry
their rules of
perfect bodies
complex treatments
gender
synthetic ingredients
plastic
microplastic
overconsumption

we fight the idea that beauty needs much
we want the whole industry to change
to become
natural
pure
honest
human
sustainable
beautiful
together with you
we are
the terrorists of beauty

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