There is so much to unlearn!
We guide you toward natural beauty for skin and hair — with minimalist, natural care and no "more is better" mindset. Learn with us how to break free from the beauty industry's overconsumption and do something truly good for yourself
the founders mar + natalie
our bestsellers:
3-in-1 natural soaps: tailored to your skin & hair type
Natural glow without additives:
facial care: face oil + natural soap

komm vorbei!
Visit our Hamburg flagship store
We have a minimalist flagship store in Hamburg's Oberhafen. Centrally located in the heart of Hamburg, with all our products, including testers - now in the "Hobenköök" market hall
Address + Opening hoursresilient from head to toe:
deodorant, shaving, soap, and more
For a balanced oral flora:
solid toothpaste: foamy + effective
Smart helpers in the bathroom:
Handmade accessories
we are known from








shower without compromises
Every soap is...
natural + palm oil-free
deeply nourishing
vegan
unisex
handmade in Germany
... designed to help you need less, not more, in your bathroom: our goal is to bring your body back to a resilient, natural state
more
soap can transform your hair
follow our tutorial to learn the proper use of hair soap. with this technique you will master the transition!
read now
we are an independent initiative
Independent and self-funded, we make the decisions that feel right for us – always with the aim of discovering smart, natural, and simple solutions for the complex system of the human body – all while keeping the bigger picture (our planet) in mind
about usthis is radical sustainability for us
1. soap without plastic
2. soap without palm oil
3. vegan soaps
4. 100% biodegradable soap
5. local craftsmanship & natural ingredients
6. social engagement:
7. bio soap, but not at all costs